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What the Numerous Digg Bans Can Teach Us about Social Media (Companies)

cc: All artworks by M Domondon.
Digg, formerly known as user driven social news has shown it’s true nature recently: Banning some of their most valuable and active users. They did not solely ban the spammers or those who harm Digg, they banned some of the best social media users along with hundreds of others who contributed diligently.
Last time, when zaibatsu, Digg top user #3 was banned for a reason that “barely” made sense I ridiculed the steps undertaken by Digg. This time I’m here to analyze. I still think they’re ridiculous and rather make sense in a sabotage kind of way where the worth of Digg is artificially lowered for the acquisition price to drop.
I’m not here to analyze the bizarre Digg “Microsoft or Google buy me” business model.

My focus is on the users, those real people who spent hours daily, some for years, working for free for a self [...]

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