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The Evolution of the Press Release

Editor’s note: The press release is the least loved document in the media universe. We get way too many here at TechCrunch, and some bloggers equate them to spam. But they do have their uses. In this guest post, Brian Solis explains how the press release has evolved, and sheds some light on why it may be so difficult to kill off. Solis writes this from the perspective of a PR professional. He is Principal of FutureWorks, a PR and New Media agency in Silicon Valley and also blogs at PR 2.0.
Press releases come in different flavors and serve different purposes. Well-written press releases are far from dead. In fact, when developed strategically, their opportunities, appeal and benefits are only expanding in conjunction with the groups of various influencers and consumers who rely on them for relevant information.
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