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The Beauty of Imperfection

Today Chris Brogan shares with us one of the secrets of his blogging.
I’m not sure what it is about Darren’s blog that makes me confess my blogging secrets. I did it once before when I discussed how I promote my blog using Twitter, and here I am back to give away another of my secrets to what powers my blog: imperfection.

Image by quinn anya
I Can’t Add to That
One way people accidentally cut down on active commenting on their blogs is by writing a post so complete and thorough in its presentation that the audience doesn’t really know what to add, or how to contribute. Comments like, “Great post,” and “Couldn’t have said it better myself,” aren’t really what most of us want to leave, so instead, we’ll choose not to engage. It’s the old instant cake mix story.

The story goes that instant cake mix went from requiring the cook to [...]

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