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Sugar Inc, the company behind a network of popular women-focused blogs that includes PopSugar, is announcing two major releases tonight that take advantage of its fashion-hungry userbase. The first, dubbed PopSugar’s CelebStyle, is positioning itself as an IMDB for style, analyzing outfits from many of television’s most popular shows. Sugar Inc is also announcing a new ShopStyle API, which gives developers access to the site’s massive database of clothing and accessories which can be used in any variety of applications. Here’s a breakdown of both announcements:
ShopStyle API
ShopStyle, which Sugar aqcuired a year ago, is a search engine for fashion. The site indexes clothing and accessories across thousands of brands and stores, presenting them to users in a uniformly formatted grid of thumbnails, prices, and descriptions.
Sugar had previously made this data available to partner sites like In Style and People, and is now opening it up to [...]