10

7

Piracy Is A Part Of The Market

Out-law.com has an interesting discussion with a so-called “anti-piracy expert” where he tries to make the point that pirates are not the “enemy” but are “competition.” This is a step in the right direction — though, one ignored by many industries threatened by unauthorized file sharing. As the MySpace Music offering shows, very little thought is given to actually competing with piracy. Most of these solutions simply try to pretend it doesn’t exist — which is a pretty difficult way to compete.
But it’s important to recognize that the market shift goes further than just seeing unauthorized file sharing as competition. To succeed in the marketplace, it shouldn’t even be viewed as competition, but as a tool that can be used to your advantage. The business models that embrace file sharing and use it to drive business to other parts of a business model are doing [...]

Source

Comments

Write a comment