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In a way it’s very un-Google. The new Lively 3D “virtual world” that launched today is perhaps another run at social networking after the mixed experience of Orkut (popular in Brazil and India, among a few other places). Apparently aimed at teens and even tweens, cutting their virtual teeth on sites like Webkinz and Club Penguin, Lively is apparently the product of the long-rumored Google Metaverse project. It’s only available for PC at the moment.
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